Case Study
Press & Influencer Kits
"No one else we talked to could handle the combination of speed, kitting complexity, and packaging compliance like 3PLGuys."
— Brand director, digital media company
Challenge
A digital media company's press and influencer team was launching a new show across 11 global markets using physical press kits. These kits required custom kitting, fragile item handling, and delivery to hundreds of influencers within 48 hours of embargo lift.
They needed a fulfillment partner that could manage:
- Manual kitting for 12+ SKUs per box
- Fragile-item shipping across 30+ states
- Branded packaging compliance to the client's spec
- Time-sensitive delivery down to the hour for embargo coordination
Solution
From our 250,000 sq ft Paramount, CA facility, we set up a temporary kitting station to handle:
- Custom assembly of 12-piece press kits including props, perishables, and signed inserts
- Photo-based QC for each box before sealing
- Tiered carrier selection based on destination and embargo release time
- Packaging workflows built to the client's brand guidelines
All items were stored in climate-controlled zones, and press kits were batch-released by timezone to align with coordinated social drops.
Results
12,000+
Kits shipped in 4 business days
0
Damages reported despite fragile items
99.7%
On-time delivery tracked against release schedules
150,000+
Influencer impressions in first 48 hours
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