Madison 3PL & Fulfillment

Why Madison Matters for E-Commerce

Madison is one of the most economically resilient mid-sized cities in the U.S. It's the Wisconsin state capital, the flagship campus of the University of Wisconsin system with 50,000+ students, and the headquarters of Epic Systems — which sits on a 1,000-acre fantasy-themed campus in Verona and runs the medical records software used at 78% of U.S. hospital patient interactions.

The result is a buyer base that's unusually stable and unusually well-educated. The State Street corridor, the Isthmus between Lakes Mendota and Monona, and the East Side anchor a city culture that's progressive, foodie, and reorder-heavy on quality CPG, supplements, and premium goods. For brands selling into the Upper Midwest, Madison is one of the highest-LTV customer cities its size.

• Capital of Wisconsin and home to the State Capitol on the Isthmus
• UW-Madison: 50,000+ students, flagship of the UW System
• Epic Systems (Verona): 13,000+ employees, 78% U.S. patient-record share
• Sits between Lake Mendota and Lake Monona on a narrow isthmus
• Dane County is one of the fastest-growing in the Midwest